Niche world of Equestrian Show Jumping.

For those who can afford to take part in competitions, show jumping offers millions of dollars of prize money and international glory.

In the US, some of the sport's most high-profile participants are the daughters of Bill Gates, Steve Jobs, Michael Bloomberg, and Bruce Springsteen.

But despite the high stakes and noteworthy names that compete, show jumping remains far outside the public eye.

Here's a look inside the exciting, lucrative, and sometimes dangerous world of show jumping ...

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